A headless store and content engine for a skincare brand
A faster store, an ingredient library and lifecycle email.
- Client
- Veyra Skin (concept)
- Industry
- Retail & D2C
- Timeline
- 14 weeks
- Platforms
- Web storefront, Content hub
Customers ask detailed ingredient questions before they buy, but the answers lived on a blog nobody found. We moved the store to headless and made expertise the growth channel.
The challenge
Paid social did all the work, and got pricier every quarter.
A slow theme
Thirty-plus apps pushed mobile pages past four seconds.
Content in the wrong place
Guides on a separate, invisible subdomain.
Unanswered questions
The same pre-purchase questions, over and over.
One-and-done buyers
No journey after the first order.
Our solution
A storefront rebuilt for speed, with knowledge at its centre.
Headless storefront
Hydrogen and a modular CMS, nothing bolted on.
Ingredient library
Ingredients linked to products and routines.
Routine finder
A short quiz that feeds personalised email.
Lifecycle flows
Replenishment timed to how long products last.
Outcomes
2.6×
Faster product pages
+24%
Conversion rate
120
Ingredient pages
−18%
Acquisition cost
Growth earned through what the brand knows, not only what it spends.
Technology
- Shopify Hydrogen
- Sanity
- Algolia
- Klaviyo
- GA4
- Vercel
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