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A direct-booking engine that wins guests back from agencies

A fast hotel site with built-in booking, metasearch and content.

Client
Harbor & Co. Hotels (concept)
Industry
Hospitality
Timeline
16 weeks
Platforms
Web, Booking engine
Services
Web DevelopmentDigital MarketingSEO / Content Marketing
Harbor & Co. HotelsHospitality

Most rooms were sold through travel agencies, at a commission on every stay. We made booking direct the easiest option, then made sure guests saw it.

+35%Direct bookings · target

The challenge

Guests found the hotels on agency sites — and booked there too.

Commission on most stays

Most revenue carried third-party fees.

A slow template site

Sluggish on mobile, where browsing happens.

Broken tracking

An off-domain booking engine hid results.

Invisible early on

Nothing ranked for destination searches.

Our solution

Make direct the easiest choice, then make it visible.

  • Built-in booking

    Live rates, booked in three steps on-domain.

  • Member rates

    Perks agencies can't offer.

  • Metasearch

    The direct rate shown beside agency listings.

  • Destination guides

    Content that wins guests before they choose.

Outcomes

+35%

Direct bookings

0.9s

Mobile LCP

18

Destination guides

−22%

Cost per booking

Designed to pay for itself on commission savings alone.

Modelled targets, not reported results.

Concept study: the organisation is fictional and figures are modelled targets, not reported results.

Technology

  • Next.js
  • Sanity
  • Channel manager API
  • Stripe
  • GA4 server-side
  • Google Hotel Ads

Online booking for a twelve-clinic physiotherapy group

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